RE-ESTABLISHED

A New Beginning for a Local Staple

A local restaurant called The Barn was in the process of reopening. It used to be a part of the local scene but closed down during the pandemic and looked to revamp. it created a new menu inspired by local, seasonal produce, gourmet Neapolitan pizzas, and elevated takes on classic dishes. It wanted to be a space with that brewery vibe but with unique, farm-to-table eats. One big caveat is that the see-say logo of a barn was to be avoided. With those bits of info, I got to work on sketching.

We explored several options ranging from common items that are found around the barn to logotypes reminiscent of classic sign painters or craft-related professions. The marks also explored a lot of elements and how they were integrated into the system. It became clear that there needed to be a hero icon and everything could anchor to that.

A Lantern For The Barn

A lantern that was a historical piece for the building ended up being the inspiration and a stylized illustration of it turned out to be the final missing piece. I delivered a suite of marks, each in the various colors of the palette while The Barn took it from there to develop the rest of their materials!