Royal Building Products

Print ad, photo manipulation and retouching.

Royal Building Products has a long line of child brands. One such was their premium line of siding, Celect. We were tasked with creating a new set of ads aimed at consumers to promote the head-turning appeal of the product. Using the photo library available to us and some creativity we presented the concept of a house so amazing, even your streetlights have to spot light it.

The ads also marked a transitionary period for the brand by presenting a new identity structure and website with I worked with Mike Unruh and Scott Shulim to flesh out. It appeared alongside various consumer and pro focused ads in the brand family.