THE RIDE’S NOT OVER

The Ask

The Maryland Lottery’s 50th Anniversary Cash Bash wasn’t just an event. It was the event; the pinnacle celebration of five decades of fun and games, culminating in a $5 million drawing at the Maryland State Fair. It would involve popular games from the Lottery’s catalog and take place over the course of several months. We had to tell a story that would not only inform and engage but celebrate the occasion across multiple platforms.

The Solution

Created with our animator friends at Carbon, the TV spot became the centerpiece of the work. The setting of the ride—high above the clouds—gave it an imaginative, whimsical element that still delivered a clear message… the lottery games you normally play can also give you more chances to win.

We added radio spots, social media posts, digital media, OOH banners, point-of-sale materials, and a custom landing page to be sure everyone would know how to join in the fun.

The Cash Bash was the Maryland Lottery’s biggest way to say “Thanks for Playing.” And, the players were happy to join the party.

The Details

The Maryland Lottery Cash Bash Grand Finale, the last official event of the Lottery’s 50th Anniversary, was held at the State Fair. The 9-month long effort boosted sales, and they received a lot of positive feedback from other Lottery agencies. The event was an extremely fun and engaging way to bring the entire promotion home.